Alter Trade Corporation will turn 25 on July this year.
Though registered in 1988, its foundation dated back a few years earlier, during the time when widespread hunger gripped Negros after prices of sugar – being a monocrop region - plunged in the world market as early as 1984.
The crisis forced many landowners and sugar producers to close down and abandoned their farms. Because of this, one out of every four workers employed in sugar haciendas lost their jobs. Aggravating their conditions were the sugar workers lack of skills and capital to make the abandoned lots productive. Those who lost their jobs were in desperate need for food and income to survive.
On 15 March, 1962, US President John F. Kennedy delivered an historic address to the US Congress in which he outlined his vision of consumer rights. This was the first time any politician had formerly set out such principles. “Consumers by definition, include us all, they are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group... whose views are often not heard.”
Doing Well, Good and Right
THE ISSUE of standard and quality are always high on the list of business companies, and also among foundations, non-government development organizations (NGOs) and even media institutions. Unfortunately, only a few in the government give a damn on these issues.